After fire ravaged parts of Fort McMurray in northeast Alberta, independent sporting goods store United Cycle and their partner, registered charity, Sport Central, joined together in an effort to collect and distribute sports equipment to those in need.

In response to the initiative to help Fort McMurray and area residents, CCM has pledged to provide over $200,000 dollars’ worth of hockey equipment to ensure that those affected by the fires can continue to play the sport they love. This donation includes a variety of items including skates, helmets and protective equipment. Additionally, CCM and its independent retail partners will work together to offer a 40-percent discount on all CCM products for residents of Fort McMurray.